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About Us

Hey, It’s Huxley Harris here. I founded Smart Pokies in 2020, and I’m proud to walk you through what we’re all about!

From the day the idea popped into my head, my goal has been clear: Create fact-based casino reviews to help my readership make sound betting-related decisions. Smart Pokies may have started with me, but it’s now much larger than me… or anyone from the team, really. It has quickly developed a life of its own.

In the years since its launch, Smart Pokies has gone on to enjoy a lot of success by creating a budding community and a growing YouTube channel. By bringing together news and updates from every facet of the gambling world, we have succeeded in winning the hearts of many.

Here are our biggest achievements so far:

info about projects
Built a Facebook community with 50k members In just a little over a year, we’ve grown the Smart Pokies group from 0 to 50k members (and counting!) from Australia and New Zealand.
Conducted 1,000+ exciting streams We want you to see first-hand how it is to play various top-notch pokies on any secure casino site. You can see all our streams on our YouTube channel: Smart Pokies.
Handed out 10,000+ AUD worth in gifts and giveaways Our goal is your satisfaction; we have generous promotions to prove it. We’re always seeking out partnerships to provide even more attractive gifts.
Written 1,000+ successful reviews Our team keeps itself updated with the latest developments in the online casino world, so you’re the first to try out quality new pokie title releases and sites.

Our mission

I established Smart Pokies with one goal: to become a beacon of knowledge for all gambling enthusiasts worldwide. We want you to make decisions based on complete and accurate information to help you strategize when playing online. That’s why we provide detailed guides and advice about picking the best online casinos.

How do we achieve this?

With grit and determination! We research every topic thoroughly before presenting you with an article or a video, ensuring you have all the facts.

But we also aim to make it fun for our community by holding regular raffles and contests! We even have our own merch store where you can buy exciting souvenirs for yourself and for your loved ones interested in the iGaming industry!

A little more about me - Huxley Harris the brains behind SmartPokies

Huxley Harris author I’m so proud to be leading Smart Pokies today, and I know that it definitely wouldn’t have been possible without my talented team and, of course, you!

Here’s the first thing you should know about me: I’m an Aussie, born and raised!

I was born on the 13th of August, 1990 and got all my education right here in Australia. I went to Ashwood High School, then got my Bachelor of Arts and Master’s degrees in Creative Writing, Publishing, and Editing at the University of Melbourne.

Naturally, I gravitated towards this field when I first started to look for jobs. And what I loved most about it was that I got to wear so many different hats. Working as a writer, researcher, and SEO expert, I’ve helped businesses of various scales achieve their digital marketing goals and objectives.

I’ve also done a lot of lead generation, which I think was crucial to the success that Smart Pokies enjoys today. But how did I become interested in online gambling? I wrote this small piece about slot machines for an online casino, and from there, I just didn’t stop!

What can I say? The industry was just so exciting, and the next thing I knew, I already had more than one thousand reviews under my name for clients in New Zealand, Australia, Canada, and Malta.

The best of Smart Pokies is yet to come! I’d love for you to be part of my journey in leading this team to educate and help even more people interested in online casinos. Feel free to follow me here:

The Journey to Smart Pokies

My background in both the crypto and iGaming industries began when I started working at Iress as a junior content writer. Even though the company I worked for provided financial services, it gave me the most important quality that every person in my field must have: discipline.

That’s why working to tight deadlines, compiling quality research materials, and writing top-notch content are almost second nature to me!

My humble beginnings as a junior content writer set the path for me to reach my fullest potential. My years of working in the digital marketing space helped me become who I am today: an expert. This is what made Smart Pokies possible.

But we didn’t build the trust of our readers overnight. A lot of talent and effort made this site what it is today. Under my leadership, the entire team was able to create the most extensive review site for pokies in Australia.

December 2020 – Started working on smartpokies1.com

June 2021 – Created the first mock design for the Smart Pokies site

January 2022 – Launched the Smart Pokies Facebook page

May 2022 – Launched the Smart Pokies website

October 2022 – Major design overhaul for the Smart Pokies site

February–March 2023 – Achievement unlocked: 1,000 visitors per month

The future

Under my guidance, the entire team works tirelessly behind the scenes at Smart Pokies to expand the name and create more and better content for all of you! Our only goal is to make Smart Pokies the #1 trusted name when it comes to casino and iGaming news. A better-educated society will be able to make more informed decisions and enjoy gaming without unreasonable losses. That is the road I see for Smart Pokies, and all of you are invited to join in on the ride! I hope you’re strapped in because we’re not stopping until we reach the top!

Responsible gambling

At Smart Pokies, we are huge advocates of responsible gambling. That’s why all the videos we publish remind people of the risks of online betting. More importantly, we help connect our readers to resources and services that can help them with the issue.

Pokies are fun. I know that; this is why I love writing about them so much! But don’t let the fun ruin your personal life. Whether you’re in Australia or anywhere else in the world, seek counselling and take measures to control the urge to gamble. With some effort and discipline, you will be able to break the chains compelling you to gamble and have fun with it again. That is all I want!